Privacy Policy

Last updated: 18 October 2025

Middle Earth Consulting AB ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR).

Who we are

Middle Earth Consulting AB
Org. no: 559373-0384
Address: Box 221, 543 23 Tibro, Sweden
Email: perola.hammar@middleearthconsulting.com

Data we collect

  • Contact form: name, email, company, interest, and message.
  • Usage data: analytics such as page views and device type (if enabled).
  • Cookies: essential cookies for functionality and to remember your consent.

How we use your data

  • To respond to enquiries and provide requested services.
  • To improve our website and understand visitor interactions.
  • To comply with applicable laws and regulations.

Legal bases for processing

  • Legitimate interest: to communicate with you and operate our business.
  • Consent: to store cookies based on your choice.
  • Contract: when preparing or fulfilling a service agreement.

Data retention

We keep enquiry data only as long as needed to handle your request and follow up. You can request deletion of your data at any time.

Data sharing

We do not sell personal data. We may share limited data with trusted service providers (hosting, email) who are bound by confidentiality and GDPR-compliant agreements.

Your rights

  • Access, correct, or delete your personal data.
  • Object to processing or request restriction.
  • Request data portability.
  • Withdraw consent at any time.
  • File a complaint with your local data protection authority.

Cookies

We use a small, essential cookie to remember your consent choice. You can clear cookies in your browser settings at any time.

Contact

If you have any questions about this policy or your data, contact us at:
perola.hammar@middleearthconsulting.com

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